Why men still choose flat caps

Fashion changes.

The flat cap never really had to.

For hundreds of years it has been worn by craftsmen, travelers, farmers, golfers, fathers, and grandfathers. Different generations have worn it for different reasons, but the cap itself has remained remarkably unchanged.

Perhaps that's because it was never designed to stand out. It was designed to be practical, comfortable, and well made. Those qualities never really go out of style.

Today, the flat cap means something slightly different. It's no longer part of a uniform or a trade. Instead, it reflects an appreciation for clothing that's made to last and designed with purpose.

Some things improve because they're redesigned.

Others improve because they stay exactly as they are.